The Brand

  • Alankari is derived from the  Sanskrit word 'alankar' which means adornment. Thus Alankari becomes the 'art of adornment.

    Alankari at its core is a recognition and celebration of India's lofty heritage in art of adornment. The heirlooms of our ancient looms are varied and numerous, and Alankari strives to be thread that binds them all. We have thousands of years of sophisticated and intricate crafts to draw upon, and only one ambition- to bring you the best of artisanal opulence from every corner of India.

    Alankari was founded in 2022 by Nidhi, who developed her passion for fashion and styling into an exquisite odyssey of traditional Indian crafts and their cosmopolitan re-imagination. A platform to harness the incredible talents of traditional craftsmen, to bring back forgotten crafts and fabrics back into vogue and to re-introduce the modern Indian women to the timeless classicism of intricate embroideries and regal silhouettes of traditional Indian wear.

  • Organic is the air we breathe. Our materials are completely natural and diaphanous. Our aesthetic is understated opulence because we want to be part of your every special occasion.

    Today is the day to wear something special, then today is the day to wear Alankari- this is our motto and we will make sure that it becomes your too. We strive to become your first choice when you think of Indian traditional wear, and we are slowly achieving that through every timeless collection. And, we will continue to do so.

    You are at the right place if you cover truly authentic traditional Indian ensembles of incredible quality.

  • Our Mission: The Intersection of Tradition and Innovation

    We stand tall with our ethos of upholding the Indian textile heritage. Alankari creates a flourishing ecosystem that nurtures textile production from farm to fashion. With the aid of cutting-edge technologies such as AI and IoT, we deliver authentic, handwoven products that are a testament to the skill and artistry of the weaving community.

    Our mission is clear - to create a better environment within the weaving ecosystem and to cultivate design languages that inspire. Join us in our journey as we weave a brighter future for the textile industry, one masterpiece at a time.

  • The Founder's Vision

    Behind Alankari's success is the visionary entrepreneur Nidhi, who brought her passion for Indian textiles and unwavering commitment to supporting the weaving community to life. Guided by her innovative spirit, Alankari has become a trailblazer in the textile industry, seamlessly blending traditional techniques with modern technologies. Nidhi's leadership ensures that Alankari continues to empower artisans, promote sustainable practices, and celebrate the rich textile heritage of India.